Every field we research. What it costs. What it earns.
New research every month, and the raw numbers behind all of it.
Billed once, $16.50 a month
- ✓Every dive in full, including the working model
- ✓The calculator with your own capital, city and prices
- ✓The atlas: the same comparable row on every field
Billed once, $14 a month
Two months free against the six-month price
- ✓Every dive in full, including the working model
- ✓The calculator with your own capital, city and prices
- ✓The atlas: the same comparable row on every field
- ✓Cost breakdowns, supplier and licence detail
- ✓Failure post-mortems, with the numbers attached
- ✓The Lab: live sessions on the field being researched
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Everything you unlock
One membership. The whole research file behind every field.
The Atlas
Every field on the same row — capital, margin, payback, owner hours, regulation, exit multiple. One dive is an article; forty are something you can screen with.
Working models
Each dive carries a calculator. Put in your own capital, city and prices and the whole piece recalculates around them.
Cost breakdowns
What a fit-out actually contains, line by line, including the lines a builder's quote leaves out and the four that are always padded.
Newcomers
Fields becoming viable before it is obvious, and the reason why — a rule change, a price move, a supply shift.
Failure post-mortems
What killed people in the field, with figures. Usually a curve nobody budgets for rather than a mistake anybody makes.
Suppliers and licences
Real quotes, real authorisation timelines, and the contract clause that bites.
The Lab
Live sessions on the field being researched, and the questions members send in before it is published.